In February of this year, DC Entertainment Co-Publishers Dan DiDio and Jim Lee announced their massive Rebirth title launch scheduled for June with Geoff Jones’ massive 80-page spectacular spearheading the event on May 25.
Of course, I was skeptical about Rebirth as much as everyone else. It looked like DC was in damage control mode after the Batman V Superman movie failed to ignite real interest among both movie goers and comic book fans. Besides, after five short years, it looked like The New 52 was losing its grip on both old and new fans alike and in order to appease the fans, Dan DiDio made this announcement on the Rebirth launch.
“At DC we believe in superheroes, and what makes them great,” said Dan DiDio, co-publisher of DC Entertainment. “And, we also believe in the direct market and the core comics fan. REBIRTH is designed to bring back the best of DC’s past, embrace the stories we currently love and move the entire epic universe into the future. We are returning to the essence of the DCU. With REBIRTH we are putting the highest priority on the direct market and we will continue to create and cultivate new opportunities for retailers to thrive and prosper, grow readers, fans and customers.”
It sounded great when I read this in February 2016 but what did it mean? I guess, I was going to have to wait until May 25th like everyone else but for whatever reason, I believed in Dan DiDio’s message.