Updated: Nov 30, 2022
It's become a very frustrating time for classic rock fans. Most of the artists or groups that I grew up with have given up on delivering new music. It's like they feel that the new material will not be listened to or will not hold up a candle to their earlier or classic releases.
It's unfortunate that downloading and lack of radio support has stifled or simply made it impractical for rock bands to release new material.
New releases from classic rock groups usual chart high for the first two weeks of release and then fall off the charts. Most classic rock bands have very little support from record companies to promote their product. So, it boils down to fan support and that's why the album usually charts for about 2 weeks and then disappears. With no advertising or radio support nobody knows about the new material from our favourite artist or group. The few exceptions would be Paul McCartney, Elton John, Eric Clapton, Rolling Stones and Rod Stewart.
New material cannot become future hits or modern day classic without any airplay. In essence, the lack of support and promotion has basically killed any desire for an artist or group to create anything new.
What kind of message does this send out to the new artists or groups. You basically have a life span of three albums and then simply give up no one is going to hear your new material. Basically, todays modern music business is designed to eliminate any creativity or motivation for artists or groups to create new music.
I understand that the music industry needs to make money, but at what cost? I'd say in about a decade or so, no one will want to make music. As much as I do love all the classic albums, what about the new or future classics? When will we get the next Sign O the Times or Dark Side of the Moon. That may never happen if no one has the motivation to create.
The music structure needs to change otherwise the state of music will be in sad state.
Music was built on motivation, perspiration and creativity. Once that gets taken away, what do we have left?
Music fans claim that music isn’t as good as it was "back in the day”. But “back in the day” music had a chance to be heard and in our new ever-changing radio dial society, it mostly falls on deaf ears.